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Sarasota Herald-Tribune launches AdPerfect's Online Advertising Solutions

Tue, 02 Mar 2010 00:00:00 -0800

HeraldTribune.com launched AdPerfect's Dynamic Web Ads in the real estate category. AdPerfect Dynamic Web Ads integrate seamlessly with Sarasota's Gabriels real estate feed and leverage live database listings to create cutting-edge Flash ads in just minutes. The quick and easy deployment allowed HeraldTribune.com to expand their advertising reach in less than three weeks. AdPerfect looks forward to HeraldTribune.com's continued growth and success!

Decatur Daily Launches AdPerfect's Integrated Media Solutions

Wed, 24 Feb 2010 00:00:00 -0800

TN Valley Wheels provides readers with a wide range of automotive display advertisements from dealerships in their area. By implementing this Niche Magazine, Decatur Daily creates a trusted resource for car buyers. Consumers will begin to recognize and refer to this magazine when looking to purchase their next vehicle. The first edition launched on February 24, 2010 and features 54 pages with potential for substantial growth. The Automotive Niche Magazine product allows for easy creation of display advertisements as well as listings flowed across multiple pages by vehicle type, make, and model. Additionally, it is all organized by a powerful booking manager tool for cost efficiencies. AdPerfect welcomes The Decatur Daily to our growing list of media groups and looks forward to a continued relationship.

Fresno Bee launches Easy Find Autos using AdPerfect's Integrated Media Solutions

Tue, 09 Feb 2010 00:00:00 -0800

Easy Find Autos provides readers a fast and targeted method of locating vehicles of interest in print and provides a compelling call to action to visit the online site where they can access further details online or with their mobile device. The online companion page, fresnobee.com/easyfindautos, shows the consumer all vehicles featured in print, with links to the cars.com details page for each of them. Vehicles are organized for easy browsing, searching, as well as by viewing dealers and locations plotted on a map. The Fresno Bee has also taken steps to further monetize the Easy Find Autos product with the inclusion of fifteen Make Sponsorship ads in their first edition. These ads, which appear directly below a vehicle Make header can be sold to advertisers as highly targeted and prime advertising space. Readers with mobile devices can send and receive text messages to get vehicle information, including a URL to the details page. Mobile integration works with any cell phone with web capability. This adds a whole new dimension to the consumers' experience, allowing them to participate even without the use of a computer. The production of Fresno Bee's Easy Find Autos ads is automated and takes less than a few minutes to dynamically generate content based on inventory selections and paginate them across multiple pages -- including the insertion of Make Sponsorship and retail advertising in specified locations. "Fresno Bee is doing some great things with our Marketplace Directory product, including the use of Make Sponsorship and retail advertising. We wish Fresno Bee all the success and will continue to work with them offering best practices and innovative ideas to help them reach their objectives," Andrew Hoyer, Publisher Services & Implementation Specialist - AdPerfect.

The Lakeland Ledger launches OAS Dynamic Web Ads

Fri, 05 Feb 2010 00:00:00 -0800

TheLedger.com is the latest publication to join AdPerfect's online advertising family. Using AdPerfect's Expanding Dynamic Web Ads, Lakeland's Florida based site launched in both the real estate and automotive categories with great success. In just their first month, TheLedger.com has seen click-through rates well above industry standards. Click-through rates for TheLedger.com are as high as .460%. By leveraging AdPerfect's dynamic Flash-based units, The Ledger is giving their advertisers a venue to showcase inventory -- creating increased lead opportunities. AdPerfect Dynamic Web Ads can isolate specific inventory for display or even target inventory to consumers using Dynamic Trigger technology all while promoting the advertiser's brand in a sleek looking ad unit. AdPerfect is happy to welcome TheLedger.com to the AdPerfect family and we wish them continued success!

Featured Client | Lee Enterprises |

Wed, 20 Jan 2010 15:17:24 -0800

In February of 2007, the St. Louis Post-Dispatch was planning to deploy an automotive niche magazine to boost a slumping automotive classified business. The prospect of competing head-to-head with a growing number of competitors including industry leading AutoTrader, was often enough to deter newspapers in other markets. In St. Louis's case, however, Product Manager Jamie McGinnis was leading the project. Jamie had both the experience with similar projects in the past and an understanding of the challenges and opportunities that come with such a niche product. Technology - In terms of technology, Jamie's background equipped him with the knowledge of what should be possible. After reviewing several solutions over the preceeding months, Jamie's reasearch led him to AdPerfect. Shortly after a demo of the Integrated Media Solutions' Niche Magazine, Jamie made plans to launch his automotive magazine. He recognized the AdPerfect solution was flexible and scalable, allowing him to achieve his growth objectives without requiring an equally growing input in resources on The Post-Dispatch's part. On April 2nd of 2007, Jamie McGinnis and the St. Louis Post Dispatch launched Rides The Magazine with 56 pages of automotive inventory. Categorized into 4 sections: Cars, Trucks, SUVs, and Vans, the magazine was produced in 3 hours by two sales assistants. The fully-paginated magazine was built by AdPerfect's web-based application and delivered to the printers the evening of the scheduled print run. The first copies came off the presses the next morning and were ready for distribution shortly after. The AdPerfect Virtual Magazine provides and online version of the magazine at www.ridesthemagazine.com. This online component for the print magazine drives traffic to St. Louis Post-Dispatch's automotive vertical, Rides. Advertiser value is increased as each vehicle also provides links to the dealer website. Reporting details provide advertisers with valuable information on magazine activity. Moving to Real Estate - Pleased with the success of the automotive magazine and confident in AdPerfect's technology, Jamie pushed forward on the launch of a real estate niche magazine, Your Next Home. Deployed in February of 2008, using a real estate MLS data feed, St. Louis Post-Dispatch deployed the bi-weekly magazine with 40 pages of listings and developer- and agency-provided display ads. Like Rides, Your Next Home includes an online virtual magazine, www.yournexthomestl.com. Continued Growth - During the next 18 months while more and more markets were reporting ever deepening revenue losses in the automative category, Rides the Magazine continued to grow: 64 pages, then 72 pages, then 84 pages, then 100 pages. Today Rides the Magazine is printing as many as 124 pages per week, with no increase in production resources. Likewise, Your Next Home continued to grow, currently printing 132 pages per bi-weekly edition. The tenacious Post-Dispatch sales teams continue to increase volume levels despite economic challenges and local competition. Categorized into 6 categories: Cars, Luxury, Trucks, SUVs, Vans, and Motorcylces, Rides The Magazine offers the reader a visually attractive product that is well organized and convenient. The Shop By Price index allows readers to find vehicles in their price range quickly and easily. The online Virtual Magazine allows a quick link to more details and photos of specific vehicles and publishers benefit from increased traffic to the online vertical website. St. Louis Post-Dispatch continues to expand its offering to dealers with the recent launch of the AdPerfect Online Advertising Solutions Dynamic Web Ads on STL Today.com. A long-time client of AdPerfect, Jamie McGinnis and the St. Louis Post Dispatch provide an exemplary use of AdPerfect's solutions in a competitive marketplace.

AdPerfect attending NAA's 2010 mediaXchange conference

Thu, 31 Dec 2009 00:00:00 -0800

AdPerfect annually supports NAA events and is excited to be an exhibitor at mediaXchange. Check out their booth profile --#318-- on the mediaXchange website. Running April 11-14, mediaXchange is a NAA event where industry professionals of all sorts meet to network and share ideas for revenue and industry growth. This is a time of opportunity for the newspaper industry; the mediaXchange event provides a chance for industry experts to come together all in one place and collaborate. Not only is AdPerfect an exhibitor at mediaXchange, they are also sponsoring one of the Revenue Tracks, "Building Back the Automotive Sector." At mediaXchange, AdPerfect plans to showcase their innovative advertising solutions to publishers who are looking for a way to reclaim lost advertising revenues. AdPerfect looks forward to seeing you there! If you want to meet with AdPerfect during this event, please contact us to schedule a meeting.

Testimonial | Scott Butler - New Product Development Manager, Classified Advertising San Antonio Express-News, mySA.com

Fri, 11 Dec 2009 13:24:30 -0800

"We love the magazine and dealer directories that AdPerfect has helped us launch. The products look nice, and the AdPerfect Team is outstanding to work with. We look forward to growing these products with the assistance of AdPerfect."

Fairfax Launches Dynamic Web Ads for MyCareer.com.au

Fri, 11 Dec 2009 00:00:00 -0800

Deployed across Fairfax's top major news sites including Sydney Morning Herald.com, AdPerfect Dynamic Web Ads process over 20,000 jobs daily for inclusion in the program. Ads are automatically categorized to focus on various user interests and distributed into key positions within each site. Presented within a custom ad unit matching the look and feel of Fairfax properties, job inventory is summarized and clickable, driving traffic to corresponding job details on MyCareer.com.au. "This is an exciting deployment for us", commented Steve Murray, President of Logistxt, AdPerfect's solutions distributor in Australia. "This compliments similar deployments with Drive.com.au, Fairfax's automotive vertical. These ads look great, were a snap to deploy, and so far the performance is incredible!" On target for 80 million web ad impressions per month, Fairfax Digital stands to drive a tremendous amount of traffic to MyCareer.com.au, improving value for employers and advertisers. The speed and ease of deployment was exemplary. "In under two weeks, the feed was integrated, custom ad units built and tested, and data rules configured", commented AdPerfect Online Advertising Solutions Product Development Manager, Ryan Campbell. "The ad tags we provided to Fairfax Digital's team were then deployed and the code set live today." AdPerfect's Online Advertising Solutions provide publishers with cross category inventory-driven dynamic ad units were high-volume presentation of targeted content is a requirement. Learn more about how AdPerfect can help drive traffic to your online classified verticals.

AdPerfect Partners with Builder Homesite, Inc.

Tue, 01 Dec 2009 00:00:00 -0800

AdPerfect is pleased to announce a partnership with Builder Homesite, Inc. (BHI), the leading US consortium for new home builders. Leveraging AdPerfect Online Advertising Solutions Dynamic Web Ads, BHI plans to bring targeted inventory-driven dynamic ad units to new home builder partners. "Our platform is well suited to the needs of our new partner", stated AdPerfect President and CTO, Steve Kump. "The ability to showcase dynamically targeted inventory within high performance ad units is critical for remaining competitive in online classified verticals. AdPerfect's targeting and self-optimization technologies ensure ads perform well beyond customers' expectations, yielding click through rates well above industry averages." Learn more about how AdPerfect can help drive traffic to your online classified verticals. About Builder Homesite and New Home Technologies - Headquartered in Austin, Texas, Builder Homesite, Inc. (BHI) was founded with the mission to bring homebuilding industry leaders together to develop world class technology solutions. BHI was formed in 2000 as a consortium of 36 of the nation's largest homebuilders. Our flagship product is NewHomeSource.com, a consumer website featuring the Internet's most comprehensive selection of new homes. The success of NewHomeSource.com demonstrates that the combined knowledge and experience of a consortium of industry leaders creates better solutions. In 2003, BHI founded New Home Technologies, a subsidiary consortium of new home builders and product suppliers, to create Envision, an fully-integrated and standardized online design options management portal. Today, BHI continues to create products that satisfy the needs of the industry and help move it forward, from video production to banner advertising to Realtor services.Visit builderhomesite.com to learn more about how BHI can help serve your business.

Featured Client | Driving.ca | http://driving.ca

Mon, 30 Nov 2009 19:43:30 -0800

Spanning coast to coast,Driving.ca powers one of the largest national automotive sites in Canada. As Canwest's brand for its automotive vertical, Driving.ca presents new and used inventory, industry news, editorial, video, and motorsport content in a comprehensive offering.Driving.ca provides the backbone for Canwest's 11 daily newspaper automotive online sections. Bundled Commercial Offering - As automotive classified revenues began to decline in print, Canwest newspapers began looking at ways to hold the line. In January of 2008, The Province, a West Coast newspaper part of Canwest's Pacific Newspaper Group, deployed a bundled offering of AdPerfect's Integrated Media Solutions Marketplace Directories, and Online Advertising Solutions Dynamic Web Ads and Dynamic Display Ads. An enthusiastic dealer base eagerly bought into the new approach and sales were brisk, with 50% of the more than 90 dealers buying into the offering. Throughout the year, several other Canwest markets would also deploy a combination of the Integrated Media Solutions and Online Advertising Solutions bundle with great success. Each market chose to deploy the products that best suited their dealers' needs within the changing economic climate. Private Party and Driving.ca - Meanwhile, the Canwest was busy moving forward with launches of AdPerfect's Classified Marketplace Solutions Self-Serve Order Entry for all newspapers. This deployment included offering a specialized automotive offering to private party advertisers. Print and online packages meant consumers could easily build and buy print and online ads. AdPerfect configured the Self-Serve Order Entry to collect the requisite meta data to provide a fully enhanced online XML feed to Driving.ca. Data Feed Management - Online-only ads and the online portion of print and online ads are posted immediately to Driving.ca by AdPerfect via a private party feed. AdPerfect also aggregates and normalizes dealer inventory data feeds from over 15 vendors accounting for more than 500 dealers for Driving.ca. Overall, Driving.ca continues to be a key AdPerfect client with extensive use of our solutions in print and online. Driving.ca's continuous focus to provide innovative solutions and improve the value proposition to its dealers is a good fit with AdPerfect's ongoing research and development into ever better solutions for classified verticals.

Testimonial | Angela Steurnagel -Sales & Support Manager Driving.ca

Mon, 30 Nov 2009 16:31:39 -0800

"AdPerfect has been quick to respond to our needs and create a customized solution. It was a unique situation where they (AdPerfect) were asked to quickly replace another vendor. The transition was virtually seamless and the operation was fully functional from the start. One hundred percent of our dealers are now using the software. Dealers find AdPerfect's offering time-saving and straightforward. It integrates photos and liners. The process has multiple efficiencies. They (the dealers) are able to do more without our assistance. AdPerfect was fast to respond with a customized solution that exceeded our expectations."

Testimonial | Mike Rutigliano, MBA - Vice President Classified Canwest Digital Media

Mon, 30 Nov 2009 16:31:28 -0800

"AdPerfect has been a strategic partner of Canwest since 2006. They have been extremely flexible and proactive in providing solutions to many of our print and online newspapers. AdPerfect successfully configured their Self-Serve technology to deal with 10 unique legacy classified newspaper systems in less than 6 months. Their Self-Serve product is world class and a pillar strategy for Canwest that we continue to expand. We also use some of AdPerfect's commercial advertising products for integrating print and online solutions in the Employment, Automotive, and Real Estate categories. AdPerfect has always been reliable and responsive to our organization's needs. They are a young, nimble organization that delivers regular system updates to ensure we continue to offer innovative solutions to our advertisers."

Testimonial | Jamie McGinnis -Product Manager St. Louis Post-Dispatch

Mon, 30 Nov 2009 16:31:12 -0800

"AdPerfect has provided reverse publishing solutions for the St. Louis Post-Dispatch since we launched Rides The Magazine, under my direction in April, 2007. AdPerfect quickly responded to ensure the solution was effective and we realized a successful on-time launch of a 56-page automotive niche magazine in a competitive market. Two and a half years later, our magazine has grown to 124 pages weekly. The efficient Niche Magazine application allows two sales assistants to produce this magazine in four hours. We applied this model to Real Estate and now produce our bi-weekly magazine, Your Next Home, on the same platform. AdPerfect has been responsive to our team and a reliable provider of effective technology."

Testimonial | Amber Aldrich - Classified & Online Advertising Manager The Bellingham Herald

Mon, 30 Nov 2009 16:31:02 -0800

"AdPerfect has been an excellent partner in Classified self-serve web order entry. From set-up to training and support, our experience has been, and continues to be positive. AdPerfect is incredibly easy to use in terms of both system administration and the customer interface, and improvements are made often. The staff and support team at AdPerfect are professional, helpful and respond in a timely manner. We are pleased to partner with AdPerfect and would gladly recommend their services to others."

Testimonial | Harriet Costner - Classified Telephone Sales Manager The Herald, Rock Hill

Mon, 30 Nov 2009 16:30:48 -0800

"The Herald would like to personally thank the AdPerfect staff for all the assistance you have given us during training, testing and launching. Your staff's patience and availability to our many questions was very timely to the point of being impressive. The AdPerfect staff have also gone beyond what was required by offering to make changes for us when we could do it ourselves. Throughout the entire experience, the AdPerfect staff was thorough, very cordial, and did an outstanding job."

Testimonial | Brenda J. Brown -Classified Inside Sales Manager The State Media Company

Mon, 30 Nov 2009 16:30:36 -0800

"George and the AdPerfect group made the entire transfer to AdPerfect very easy. They handled questions and concerns in a prompt and timely manner. Solutions and service were A1."

Testimonial | Lori Todd - Interactive Sales Manager The Sun News, Myrtle Beach

Mon, 30 Nov 2009 16:30:20 -0800

"AdPerfect has been extremely easy to work with and continues to make improvements on the system and provide wonderful support. When our paper went through a web change, AdPerfect made the necessary changes in a quick and timely manner. We look forward to our continued partnership with them in years to come."

Testimonial | Karel Montes -Classified Network Administrator The Miami Herald Media Company

Mon, 30 Nov 2009 16:30:02 -0800

"The AdPerfect Classified Marketplace Solutions system allows us great control over what we offer our customers. The system is easy to use and maintain, and the support staff is always available to quickly address any issues we may have, or to help us implement any new feature we'd like to offer."

Testimonial | Tim Collum - Display Advertising Manager Bradenton Herald

Mon, 30 Nov 2009 16:29:48 -0800

"AdPerfect was able to get the Bradenton Herald up and running in less than 6-weeks. The service is exceptional. Excellent! Always there, fixes made immediately, questions answered, you're the best. We were able to track a noticeable increase in use of our online platform from launch date forward. AdPerfect is a much improved system to our old one."

Testimonial | Alicia Bell -Marketing Coordinator MacDonald Realty Group

Mon, 30 Nov 2009 16:29:34 -0800

"I've been working with AdPerfect on a weekly basis for over two years now and I find them extremely friendly, professional and dependable. They continually go out of their way to make sure that I am completely happy with my ad every week and it makes the job easy and stress free. I would recommend AdPerfect to anyone looking for a stress free advertising solution."

Testimonial | Marilyn Sherief - Sr. Manager, Self-Service Advertising The Boston Globe

Mon, 30 Nov 2009 16:29:17 -0800

"AdPerfect delivers high quality, intelligent, easy-to-use and cost effective advertising solutions. The Self-Serve classifieds platform is so smart and powerful, self-service categories can be launched in a single day. AdPerfect understands the newspaper business, and listens to its customers, providing several thoughtful enhancements to its platforms every year. AdPerfect tools have been instrumental in helping us achieve our sales and operations goals."

Testimonial | David Black - Manager Automotive Advertising Pacific Newspaper Group

Mon, 30 Nov 2009 16:29:04 -0800

"In March 2008, The Province deployed a bundled package of AdPerfect's Dynamic Web Ads, Dynamic Display Ads (Dealer Specials) and Marketplace Directory solutions in the automotive vertical in print and online at Driving.ca. Dealer acceptance was outstanding, and our sales team was highly enthusiastic to be able to sell this innovative offering. Deployment was a breeze. Our advertisers really like these solutions. We were able to sell enough inventory to reverse publish 4 pages a week and even with a tough 2009 we've been able to maintain clients with the program."

Testimonial | Debbie Sereno - Advertising Systems Coordinator Modesto Bee

Mon, 30 Nov 2009 16:28:53 -0800

"I have found in today's fast-paced and hectic normal business day, it is getting harder and harder to find someone who is willing to take the time and effort to help someone when it comes to questions on operations of business systems support. With AdPerfect's support staff, I have found they are always willing to help. They are quick to respond to any questions and with detailed support explanations on how to resolve the current issues and tips on how to prevent them from occurring in the future. They are willing to recreate the problem to find a resolution to it. If not, they send your issue to the development department to resolve and they keep you informed of when a resolution is coming. They are very diligent in keeping track of new items you request, to see if they can be developed and implemented in the next version to be released. It is a great user friendly self-service application. I am looking forward to the continual upgrades to the product to enable us to keep our product at the top and our self-service customers happy!"

Testimonial | Stephanie Lindstrom - Call Center Manager Idaho Statesman

Mon, 30 Nov 2009 16:28:32 -0800

"I have been really pleased with AdPerfect in several ways. The admin tool is very easy to use and gives us quick access to make changes. I have also been very pleased with the AdPerfect support team. We received top notch service while setting up the system. The management team was very helpful and available to us anytime we needed them. It has been my experience in working with other online partners that the service does not typically continue to be top notch past the first initial set up phase, however, to my surprise this was not the case with AdPerfect....they continue to service us to our 100% satisfaction."

Testimonial | Randy Lewis -Automotive Sales Manager Albany Times Union

Mon, 30 Nov 2009 16:28:18 -0800

"The automotive group at the Albany Times Union began a relationship with AdPerfect in January, 2007. Through the installation of AdPerfect's Pre-Owned Automotive Directory product, the newspaper saw automotive ad content and revenue increase by 25 percent and saved its sales staff about six hours of data entry per week."

Testimonial | Angie Ballard -Call Center Manager The News Tribune, The Olympian

Mon, 30 Nov 2009 16:28:07 -0800

"Anytime I have wanted to make a change in the set up or packages, AdPerfect was able to accommodate in a timely fashion and help me through making the changes needed. AdPerfect is also great at sharing best practices and packages from other markets that are seeing a success in a product or special they are running. I enjoy working with AdPerfect and their support team!"

Case Study | The Hartford Courant saves 15 hours of manpower weekly using AdPerfect's IMS platform

Mon, 30 Nov 2009 16:09:07 -0800

The Hartford Courant experienced an ongoing decline in automotive advertising volume and revenue but turned it around with AdPerfect's advertising solution.

Case Study | Albany Times Union increases revenue by 25% using AdPerfect's Integrated Media Solutions

Mon, 30 Nov 2009 16:08:18 -0800

The Albany Times Union was experiencing a decline in market share and needed an advertising solution that would increase advertising revenue because ad sales in the automotive category were struggling.

Featured Client | Canwest | http://canwest.com

Mon, 30 Nov 2009 15:32:46 -0800

Canwest newspapers have used AdPerfect's solutions in a variety of ways to solve an equally varied array of problems over the years. Since 2003, Canwest has been a valuable AdPerfect client. As AdPerfect's investment in technological research and development began to broaden in terms of scalable applications that were mature and met the wider needs of larger enterprise clients, Canwest began to see the potential opportunitity in cost reduction and revenue growth across a wider application. Automotive Growth - Starting with the bundled automotive product deployment for Driving.ca, several of the Canwest markets were able to grow print and online automotive revenue with a quick deployment of the turnkey Marketplace Directories. The highly efficient Dynamic Web Ads gave Driving ad operations personnel a single ad tag that could automatically cycle through dozens or hundreds of individual dealer ad units. Dynamic Display Ads were an immediate hit in the form of automotive Dealer Specials, offered both as a destination section on Driving.ca and also as a fully integrated offering within the consumer automotive site and search results. On to Self-Serve - Classified self-serve was an area that Canwest recognized needed drastic improvement. The current method was onerous for the newspapers and the advertiser. An email form on classifieds.canada.com was a far cry from a moden order entry system and could potentially create more work for a classified rep than taking the ad in the call center in the first place. Tracking down the advertiser for copy changes or clarification, collecting payment information, and providing proofs to the advertiser could become a tedious operation. Not to mention the dissatisfaction the advertiser experienced in such a non-fulfilling experience of ad placement. Canwest deployed all eleven daily newspapers on distinct self-serve configurations in under 6 months. Newspapers immediately realized the power of the control that was now in their hands. The ability to create categories and packages on the fly, set package schedules and offer upsells, and automatically control email contact with advertisers during the various stages in an ad's life cycle meant they could try new ideas, share successes, and get creative in their self-serve offering. Data Management - In October of 2008, Canwest launched a new consumer classified site based on the Oodle platform. AdPerfect then began processing all marketplace ads originating in the newspaper call center's front-end classified systems. These ads are ingested into the AdPerfect Classified Marketplace Solutions database, merged with ads that originate via AdPerfect's classified Self-Serve Order Entry, and exported to Oodle hourly. Ads for real estate, rentals, and automotive verticals are exported to various third party vendors for the online sites. Further Deployments - Canwest continues to leverage AdPerfect solutions, deploying a real estate Dynamic Web Ad solution with Househunting.ca, Canwest's Real Estate vertical.

Case Study | The New York Times Regional News Group sees online traffic surge using AdPerfect

Fri, 27 Nov 2009 15:43:42 -0800

The New York Times Regional News Group increases online traffic by 150% while their costs decreased, saving them $30,000 per month.

Case Study | Memphis Commercial Appeal vendor transition made easy with AdPerfect

Fri, 27 Nov 2009 15:42:31 -0800

Memphis Commercial Appeal launched AdPerfect's Integrated Media Solutions and found it so successful that they repeated the process in four additional Scripps markets.

Case Study | Automotive ad sales skyrocket for boston.com

Fri, 27 Nov 2009 15:39:21 -0800

In an industry that has been experiencing an ongoing decline in print advertising volume and revenue, ad sales grow by 30% for boston.com.

Case Study | Sun Herald-Biloxi secures 95% of the local automotive market and decreases production costs

Fri, 27 Nov 2009 15:36:44 -0800

Sun Herald-Biloxi MS, experienced an ongoing decline in print advertising volume and revenue. They were looking for a solution to steady this decline that could be easily deployed and simply managed on the newspaper's end.

Case Study | Canwest's Vendor Transition made easy with AdPerfect's Advertising Solutions

Fri, 27 Nov 2009 15:33:19 -0800

Canwest was unhappy with its current process for reverse publishing and decided to reassign its reverse publishing duties.

Fresno Bee launches AdPerfect's Classified Marketplace Solutions

Thu, 29 Oct 2009 00:00:00 -0700

The Fresno Bee Self-Serve Order Entry site deployed on October 29, 2009. Fresno Bee was the final publication to complete deployment as part of the McClatchy Company's classified self serve deployment project. Initially, the Fresno Bee was one of the first markets to launch on the AdPerfect Ad Repository. AdPerfect's Ad Repository handles core ad delivery and management functions, receiving ads from classified call centers and distributing them to classified vertical partners by classification. Fresno launches with 13 classified categories, over 370 classifications and more than 60 packages for print and online. Click here to view the Fresno Bee Self-Serve Order Entry application.

Modesto Bee launches AdPerfect's Classified Marketplace Solutions

Wed, 28 Oct 2009 00:00:00 -0700

Modesto deployed on AdPerfect's Ad Repository solution prior to the CMS Self-Serve launch. AdPerfect processes and exports multiple data feeds daily to online verticals. Modesto Bee offers 12 categories of classifieds and various packages. They are even able offer free merchandise ads because of the multiple upsell options available with this AdPerfect solution. Debbie Sereno, Advertising Systems Coordinator explains, "It is a great user friendly self-service application." The Modesto Bee has had great success with this solution and continues to partner with AdPerfect for innovative advertising solutions. Sereno says, "I am looking forward to the continual upgrades to the product to enable us to keep our product at the top and our self-service customers happy!" Click here to view the Modesto Bee Self-Serve Order Entryapplication.

Rock Hill Herald launches AdPerfect's Classified Marketplace Solutions

Wed, 28 Oct 2009 00:00:00 -0700

The Rock Hill Herald launched the AdPerfect Classified Marketplace Self-Serve Order Entry solution on October 28, 2009. If H&J specifications are readily available, AdPerfect can provide 100% H&J accuracy thanks to a highly flexible composing engine. If H&J specifications are not available, AdPerfect can provide near 100% accuracy working with a newspaper classified team and refining configuration settings. The Rock Hill Herald deployment exemplifies this as complete specifications were not available but both parties collaborated successfully to deploy the product despite a complex H&J structure. 'The Herald would like to personally thank the AdPerfect staff for all the assistance you have given us during training, testing and launching", stated a happy Harriet Costner, Rock Hill's Classified Telephone Sales Manager. The Rock Hill Herald deployed 9 classified categories, over 290 classifications and more than 50 packages for print and online. View the Rock Hill Herald Self-Serve Order Entry application here.

Merced Sun Star launches AdPerfect's Classified Marketplace Solutions

Mon, 26 Oct 2009 00:00:00 -0700

The Merced Sun Star deployed on October 26, 2009. AdPerfect was able to successfully export to Merced's Baseview system utilizing the Third Party Monitor interface.

TriCity Herald launches AdPerfect's Classified Marketplace Solutions

Mon, 19 Oct 2009 00:00:00 -0700

The Tri City Herald deployed the AdPerfect Classified Marketplace Solutions on October 19, 2009. The Herald sent AdPerfect a unique feed structure from their call center. Although complicated, AdPerfect was able to adapt to it successfully.

Low Country launches AdPerfect's Classified Marketplace Solutions

Wed, 23 Sep 2009 00:00:00 -0700

Low Country launched on September 23, 2009. The Low Country installation is a single installation of the Beaufort Gazette and Island Packet newspapers.

San Antonio Express launches AdPerfect's Integrated Media Solutions

Tue, 08 Sep 2009 00:00:00 -0700

The San Antonio Express launched their mySA.com autos Pre-owned Car Search product today, incorporating two products from the Integrated Media Solutions group of products, the Niche Magazine, and Directory Ads. This implementation allows a broad coverage of the pre-owned car buying market with a magazine, and concurrent advertising in newsprint with directory listings in both broadsheet and tabloid formats. The San Antonio Express is also leveraging AdPerfect's mobile functionality to allow readers to access further details on vehicles on their mobile phones including a link to the actual vehicle details page on mySA.com for phones that have a built-in browser. "Our goal is for our customers to launch with a strong product that is going to catch the attention of their target audience", said AdPerfect IMS Product Development Manager, Andrew Hoyer, "and this is exactly what the San Antonio Express has done."

Olympian launches AdPerfect's Classified Marketplace Solutions

Mon, 06 Jul 2009 00:00:00 -0700

The Olympian of Washington state launched AdPerfect's CMS Self-Serve Order Entry application on July 6, 2009. The deployment was quick and easy. The launched proved to be yet another successful installation that required integration with a Mactive Front-end system. The Olympian groups their classifications into 13 categories. Packages rand in price and offering. The advertisers proceeds through 5 easy step to create their ad that takes only minutes. Advertisers can spend as little or as much time as they like creating their ad. Additionally, advertisers are provided multiple upsell options so they can great the best possible ad. This also provides multiple monetization opportunities for the publication. The flexible system allows for simple configuration of packages, allowing the Olympian to change packages, or upsells at any time. " Anytime I have wanted to make a change in the set up or packages, AdPerfect was able to accommodate in a timely fashion and help me through making the changes needed," explains Angie Ballard, Call Center Manager. Click here to view The Olympian Self-Serve Order Entry application.

Gainesville Sun launches AdPerfect's Classified Marketplace Solutions

Wed, 01 Jul 2009 00:00:00 -0700

AdPerfect integrated seamlessly with Gainesville's ATS classified system, Monster.com, Oodle.com. Gainesville's own online solutions were included in this full vertical deployment. Gainesville Sun has 14 classified categories and offers consumers multiple packages. Gainesville was able to offer free ads in some categories, because of the numerous upsell options AdPerfect's CMS provides. Click here to view Gainesville's Self-Serve Order Entry application.

AdPerfect Releases IMS Directory Ads Version 2.1.5

Tue, 23 Jun 2009 00:00:00 -0700

AdPerfect today is pleased to announce the availability of Integrated Media Solutions Directory Ads version 2.1.5. This release includes several significant features that further improve the power, easy and efficiency already offered by this very popular solution. Major enhancements include the following:

Pagination engine updates that support enhanced control of island retail display ads
Performance update in all administrative functions
Improved system user access security
Composing engine performance enhancements
Ability for administrative users to define varying photo ad rows and columns across multiple pages in a multi-page spread
Improved support for real estate across all application functions
Removal of beta designation for mobile SMS functionality

"The official release of Mobile SMS for our customers is a promising addition to an already comprehensive integrated solution", said AdPerfect President and Chief Technology Officer, Steve Kump. "We are proud to continue to enhance the value of this excellent solution for our publishers and their advertisers."

Sacramento Bee Launches EasyFindAutos

Wed, 17 Jun 2009 00:00:00 -0700

Sacramento Bee today launched their EasyFindAutos integrated print and online directory product powered by AdPerfect's Integrated Media Solutions technology. EasyFindAutos features a quick an easy way for consumers to find featured vehicles in print then follow a compelling call to action to get further details online. A simple URL at sacbee.com/easyfindautos loads the web companion component of the directory solution, provides the consumer with additional details on all featured vehicles in print, and quick access to more details for each vehicle on Cars.com. Vehicles are organized for easy browsing, quick search or by viewing dealers plotted on a map.

Consumer activity is tracked and performance reporting metrics advise advertisers of not only the interest their vehicles receive, but local marketplace results are aggregated to provide critical intelligence to dealers directing them to the best choice of vehicles to advertise given the readership of the print directory.

Production is automated and takes less than a few short minutes to dynamically generate content and paginate dealer inventory selections across four broadsheet pages, complete with retail display ads throughout.

Dealers are automatically reminded throughout the week to make inventory selections prior to deadline. For those dealers that fail to make their selections on time, AdPerfect's intelligent inventory selection algorithm will select the most appropriate inventory on behalf of the dealer, ensuring that a dealer never misses an edition.

After production, dealer Run Sheets are generated and automatically emailed to dealers, providing a summary of all vehicles advertised in print for use within the dealer's sales department.

Hendersonville Times Union launches AdPerfect's Classified Marketplace Solutions

Fri, 12 Jun 2009 00:00:00 -0700

Deployment was quick and easy. Hendersonville has 12 categories and offers free merchandise ads for items under $200. AdPerfect integrated seamlessly with their ATS classified system, Monster.com, and custom online solutions for this full vertical deployment. Click here to view Hendersonville's Self-Serve Order Entry application.

Rockford Register Star

Wed, 27 May 2009 00:00:00 -0700

AdPerfect announces the launch of the Rockford Register Star, the next in quality publisher that has chosen to deploy AdPerfect's Integrated Media Solutions directory ad. Rockford deployed an automotive directory for rockfordwheels.com, offering a featured print directory for consumers and a powerful traffic builder for the online automotive vertical. Rockford Register Star deployed with an effective use of retail display advertising within the inventory flow as added revenue generation. The integrated Search Widget allows consumers to easily search vehicles online based on the print product Web IDs.

The StarPhoenix launches IMS

Thu, 21 May 2009 00:00:00 -0700

Canwest's second daily newspaper in Saskatchewan, The StarPhoenix deployed an automotive Directory Ad product today. The StarPhoenix is Canwest's ninth daily newspaper to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Combining a great looking print product with an online companion page, www.thestarphoenix.com/preowned, this launch represents a standard but solid implementation of a Directory Ad automotive product. The print product goes out weekly, and the companion page tracks all activity from readers, giving advertisers a clear picture of the effectiveness of their advertisements.

Spartanburg Herald Journal launches AdPerfect's Classified Marketplace Solutions

Tue, 12 May 2009 00:00:00 -0700

As part of the New York Times Company, Spartanburg chooses AdPerfect as their vendor for their classifieds advertising. AdPerfect integrated seamlessly with the publications ATS classified system, Monster.com, and custom online solutions for this full vertical deployment. The Spartanburg offers multiple packages for various classified categories, including the core: real estate, automotive, jobs, rentals, and marketplace merchandise. Click here to view Spartanburg Herald Journal's Self-Serve Order Entry application.

Gadsden Times launches AdPerfect's Classified Marketplace Solutions

Tue, 14 Apr 2009 00:00:00 -0700

AdPerfect integrates seamlessly with Gadsden's AS classified system and Monster.com. The deployment was uncomplicated and successful Using AdPerfect's Self-Serve Order Entry system, Gadsden offers multiple packages in all classified verticals. They even offer consumers free ads in certain categories. Click here to view Gadsden's Self-Serve Order Entry application.

National Post launches AdPerfect's Integrated Media Solutions

Wed, 08 Apr 2009 00:00:00 -0700

The National Post launched their automotive Pre-owned vehicle search product today, a multi-page Directory Ad liner of dealer selections. The product was... The product was deployed with an effective use of retail display advertising within the inventory flow as added revenue generation. Their companion page, nationalpost.com/usedcars, features all vehicles from the weekly edition, as well as displays included retail ads for additional exposure for advertisers.

Toledo Blade launches AdPerfect's Integrated Media Solutions

Thu, 02 Apr 2009 00:00:00 -0700

The Toledo Blade launched their ohmicars.com integrated print and online directory product powered by AdPerfect's Integrated Media Solutions technology today. The product features a compelling way for consumers to find vehicles in print then follow an easy set of steps to get further details online. A simple "Search By Stock Number" widget at ohmicars.com provides the consumer with additional details on all featured vehicles in print, and quick access to more details for each vehicle on Cars.com. Vehicles are organized for easy browsing, quick search or by viewing dealers plotted on a map.

Fort Worth launches AdPerfect's Integrated Media Solutions

Tue, 31 Mar 2009 00:00:00 -0700

Fort Worth launched their EasyFindAutos integrated print and online directory product powered by AdPerfect's Integrated Media Solutions technology today. EasyFindAutos features a quick an easy way for consumers to find featured vehicles in print then go directly to an online source for additional vehicle details, photos, and more. A simple widget at DFWAutoLink.com allows a vehicle look up from the directory solution, and provides the consumer with additional information by redirecting the user to the details page on Cars.com.

Consumer activity is tracked, and performance reporting metrics advise advertisers of not only the interest their vehicles receive, but local marketplace results are aggregated to provide critical intelligence to dealers directing them to the best choice of vehicles to advertise given the readership of the print directory.

Production is automated and takes less than a few short minutes to dynamically generate content and paginate dealer inventory selections across multiple tabloid pages.

Columbus Ledger Enquirer launches AdPerfect's Classified Marketplace Solutions

Fri, 27 Mar 2009 00:00:00 -0700

The Columbus Ledger-Enquirer launched on March 27, 2009 capping an 8 market launch Blitz in May 09. The Ledger-Enquirer was the final market on the Mcclatchy Catalyst system to transition to AdPerfect marking a significant milestone.

Myrtle Beach Sun News launches AdPerfect's Classified Marketplace Solutions

Fri, 27 Mar 2009 00:00:00 -0700

Myrtle Beach Sun News was part of an 8 market launch in March 09. The deployment was a success. The publication grouped all classified classifications into 9 broad categories. Package options vary from basic, to good, better, best. Advertisers are offers numerous options to enhance their ads. Myrtle Beach Sun News takes advantage of the new system enhancements, AdPerfect continually updates. "AdPerfect has been extremely easy to work with and continues to make improvements on the system and provide wonderful support," Lori Todd, Interactive Sales Manager said. Click here to view the Myrtle Beach Sun News Self-Serve Order Entry application.

Ottawa Citizen launches AdPerfect's Integrated Media Solutions

Thu, 26 Mar 2009 00:00:00 -0700

One of Canwest's newspapers in Ontario, The Ottawa Citizen, deployed an automotive Directory Ad product today. The Citizen is one of many Canwest newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Combining a great looking print product with an online companion page, www.ottawacitizen.com/preowned, this launch represents a standard but solid implementation of a Directory Ad automotive product. The print product goes out weekly, and the companion page tracks all activity from readers, giving advertisers a clear picture of the effectiveness of their advertisements.

Biloxi Sun Herald launches AdPerfect's Classified Marketplace Solutions

Tue, 24 Mar 2009 00:00:00 -0700

The Biloxi Sun Herald launched on March 24, 2009 expanding AdPerfect's presence into the state of Mississippi.

Lexington Herald launches AdPerfect's Classified Marketplace Solutions

Tue, 24 Mar 2009 00:00:00 -0700

Kentucky welcomed AdPerfect on March 24, 2009 with the deployment of the Lexington Herald, Kentucky.Com. The Lexington Herald was part of an 8 market launch blitz in March 09, and their installation includes advertisements from The Piston Magazine flowing through AdPerfect.

Windsor Times Colonist launches AdPerfect's Integrated Media Solutions

Fri, 20 Mar 2009 00:00:00 -0700

One of Canwest's Ontario newspapers, The Windsor Times Colonist, deployed an automotive Directory Ad product today. The Times Colonist is one of many Canwest daily newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Combining a great looking print product with an online companion page, www.windsorstar.com/preowned, this launch represents a standard, solid implementation of a Directory Ad automotive product. The print product goes out weekly, and the companion page tracks all activity from readers, giving advertisers a clear picture of the effectiveness of their advertisements.

Belleville News launches Classified Marketplace Solutions

Thu, 19 Mar 2009 00:00:00 -0700

The Belleville News-Democrat launched on March 19, 2009. They were one of 8 markets to launch on the AdPerfect platform in March 09 in an effort to replace the previous Catalyst system. They expanded AdPerfect's reach into Illinois.

Bradenton Herald launches AdPerfect's Classified Marketplace Solutions

Thu, 19 Mar 2009 00:00:00 -0700

The Bradenton Herald launched on March 19, 2009 as part of an 8 market launch blitz occurring in March 09. AdPerfect was able to communicate with the Bradenton Herald's ATS front end system. "AdPerfect was able to get the Bradenton Herald up and running in less than 6-weeks," explains Tim Collum, Display Advertising Manager at the Bradenton Herald. The Bradenton Herald offers advertisers 13 classified categories to choose from, offering packages from as little as $10. Bradenton provides advertisers with multiple upsell options such as photos or extra lines of copy. BradentonHerald.com saw an immediate increase in use of their online platform, upon deploying the Self-Serve Order Entry application. Collum said, "The service is exceptional. Excellent! Always there, fixes made immediately, questions answered, you're the best." Click here to view the Bradenton Herald Self-Serve Order Entry application.

Victoria Times Colonist launches AdPerfect's Integrated Media Solutions

Wed, 18 Mar 2009 00:00:00 -0700

One of Canwest's Ontario newspapers, The Victoria Times Colonist, deployed an automotive Directory Ad product today. The Times Colonist is one of many Canwest daily newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Combining a great looking print product with an online companion page, timescolonist.com/preowned, this launch represents a standard, solid implementation of a Directory Ad automotive product. The print product goes out weekly, and the companion page tracks all activity from readers, giving advertisers a clear picture of the effectiveness of their advertisements.

Charlotte Observer launches AdPerfect's Classified Marketplace Solutions

Thu, 05 Mar 2009 00:00:00 -0800

The Charlotte Observer launched on March 5, 2009 and marked another successful North Carolina installation. AdPerfect connected to Charlotte's Sii front end system, and will be among the first markets to utilize AdPerfect's Contract Advertising utility featuring "Bill Me Later" functionality.

Bellingham Herald launches AdPerfect's Classified Marketplace Solutions

Tue, 03 Mar 2009 00:00:00 -0800

The Bellingham Herald launched on March 3, 2009. They were the start of an 8 market launch blitz in March 09, and were one of AdPerfect's first installations to a Mactive system.

Idaho Statesman launches AdPerfect's Classified Marketplace Solutions

Thu, 26 Feb 2009 00:00:00 -0800

The Statesman launched their self-serve site in conjunction with the AdPerfect Ad Repository. This deployment marked a successful Mactive front-end integration for AdPerfect. The Idaho Statesman offers multiple packages in all classified verticals. " It has been my experience in working with other online partners that the service does not typically continue to be top notch past the first initial set up phase, however, to my surprise this was not the case with AdPerfect....they continue to service us to our 100% satisfaction," explains Stephanie Lindstrom, Call Center Manager, Idaho Statesman.

San Luis Obispo Tribune launches AdPerfect's Classified Marketplace Solutions

Mon, 23 Feb 2009 00:00:00 -0800

The San Luis Obispo Tribune launched on February 23, 2009 further expanding AdPerfect's presence in the state of California.

Columbia the State launches AdPerfect's Classified Marketplace Solutions

Wed, 18 Feb 2009 00:00:00 -0800

The State newspaper in Columbia, South Carolina launched on February 18, 2009. They were one of the first Mcclatchy markets to launch their Self-Serve AdPerfect installation in conjunction with launching on the AdPerfect Ad Repository.

Sacramento Bee launches AdPerfect's Classified Marketplace Solutions

Tue, 27 Jan 2009 00:00:00 -0800

On January 27, 2009, AdPerfect successfully deployed the Classified Marketplace Solutions product to the Sacramento Bee marking another successful SII installation. One of the first markets to offer Private Party Obituary ad placement through AdPerfect, the Sacramento Bee boasts the largest ad volume of any market deployed on AdPerfect on a month to month basis. They have taken the concept of offering Free advertising to advertisers and mastered it by turning profit on them due to upsells, and take advantage of adding most new functionality AdPerfect releases in its quarterly release cycle.

Kansas City Star launches AdPerfect's Classified Marketplace Solutions

Mon, 26 Jan 2009 00:00:00 -0800

On January 26, 2009, the launch of the Kansas City Star brought AdPerfect to the state of Missouri. This installation proved beyond a reasonable doubt that AdPerfect could connect with any system that could accept a data feed as AdPerfect connected to a PPI front end system utilizing an RTF file.

AutoTrader Netherlands deploys IMS

Thu, 22 Jan 2009 00:00:00 -0800

AutoTrader Netherlands deployed AdPerfect's Integrated Media Solutions to produce multiple 10-page flowed color photo ad sections for a number of magazine titles. They additionally deployed AdPerfect's Dynamic Display Ads system as an integrated piece of their category-leading Automotive Websites. Having been a long-time AdPerfect customer with Display Ads, AutoTrader trusted AdPerfect's technology to be an integral component in their increase of efficiencies in print production automation. "It was an easy decision for them to make," stated Steve Murray, Founder and President of Logistxt, AdPerfect's European distributor. "AdPerfect had already earned a reputation over the years with AutoTrader as a provider of excellent technology, responsive, expert staff, and an unmatched sense of urgency for publishers' needs. This deployment confirms that reputation."

Houma Courier / Thibodaux Comet launch AdPerfect's Classified Marketplace Solutions

Tue, 20 Jan 2009 00:00:00 -0800

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Tuscaloosa News launches AdPerfect's Classified Marketplace Solutions

Wed, 14 Jan 2009 00:00:00 -0800

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Boston Globe launches AdPerfect's Classified Marketplace Solutions

Mon, 05 Jan 2009 00:00:00 -0800

The Boston Globe is one of the top newspapers, by circulation, in the United States. It is also one of the longest standing papers. In January, 2009 the Globe launched with AdPerfect, using the Classified Marketplace Solutions platform. Boston Globe offers multiple packages to its advertisers in all classified categories. The Boston Globe's Self-Serve ad placement process is simple ad straight forward. The Globe has utilized the flexibility of the AdPerfect system to configure customized packages and even provide advertisers the opportunity to build their own package. Marilyn Sherief, Sr. Manager of Self-Service Advertising at the Boston Globe explains, "The Self-Serve classifieds platform is so smart and powerful, self-service categories can be launched in a single day. AdPerfect understands the newspaper business, and listens to its customers, providing several thoughtful enhancements to its platforms every year."

Winter Haven News Chief launches AdPerfect's Classified Marketplace Solutions

Thu, 18 Dec 2008 00:00:00 -0800

The Winter Haven News Chief launched using AdPerfect's CMS platform and the Self-Serve Order Entry Solution. The deployment, in December of 2008, was simply and the solution was successful for the publisher.

Lexington Dispatch launches AdPerfect's Classified Marketplace Solutions

Tue, 09 Dec 2008 00:00:00 -0800

Lexington Dispatch deployed AdPerfect's CMS platform in December of 2008. Although AdPerfect had various other deployments in December, 2008 the launch was successful. AdPerfect attributes this to their large and dedicated team of employees.

Biloxi Sun Herald launches AdPerfect's Integrated Media Solutions

Wed, 03 Dec 2008 00:00:00 -0800

Biloxi launched their EasyFindAutos integrated print and online directory product powered by AdPerfect's Integrated Media Solutions technology today. EasyFindAutos is a quick and easy way for consumers to find featured vehicles across multiple broadsheet print pages, then go directly to an online source for additional vehicle details, photos, and more. A companion page, located at sunherald.com/easyfindautos allows the reader to look up vehicles from the directory solution, and provides them with additional information by redirecting the user to the details page on Cars.com.

Production is automated and takes less than a few short minutes to dynamically generate content and paginate dealer inventory selections across multiple tabloid pages.

In addition to print listings, Biloxi also makes use of AdPerfect Directory Ad's retail ad functionality, helping to boost product revenues.

State College Centre Daily Times launches AdPerfect's Classified Marketplace Solutions

Tue, 25 Nov 2008 00:00:00 -0800

On November 25, 2008, AdPerfect entered Pennsylvania with the deployment of the Centre Daily Times of State College

El Nuevo Herald launches AdPerfect's Classified Marketplace Solutions

Thu, 20 Nov 2008 00:00:00 -0800

The El Nuevo Herald, Spanish version of the Miami Herald, launched as its own Self-Serve channel on November 20, 2008. El Nuevo became the first completely Spanish language order entry installation deployed by AdPerfect.

Macon Telegraph launches AdPerfect's Classified Marketplace Solutions

Mon, 17 Nov 2008 00:00:00 -0800

The state of Georgia welcomed AdPerfect on November 17, 2008 with the successful deployment of the Macon Telegraph. Macon serves as a constant Best Practice example as they have taken full advantage of the ability to incorporate HTML and CSS styles in their descriptive information showcased throughout their site enticing advertisers to purchase ad packages.

Florence Times Daily launches AdPerfect's Classified Marketplace Solutions

Tue, 04 Nov 2008 00:00:00 -0800

Florence Times Daily's launch of AdPerfect's CMS Self-Serve Order Entry went successfully as planned. AdPerfect was able effectively integrated with their ATS classified system and Monster.com. AdPerfect also integrated with Florence Times Daily's online partners seamlessly. Florence Times Daily, offers advertiser customizable packages for all core classified verticals. Advertisers can simple place ads with the user-friendly interface. The publisher also has the ability to monetize on ads using this self-serve application. Click here to view Florence Times Daily Self-Serve order entry Florence Times Daily Self-Serve order entry application.

Wichita Eagle launches AdPerfect's Classified Marketplace Solutions

Sun, 02 Nov 2008 01:00:00 -0800

The WIchita Eagle's launch with AdPerfect on November 2, 2008 was a huge success. The Wichita Eagle was part one of the first McClatchy properties to deployment. The Eagle utilized the ability to upload and manage media files in the AdPerfect administrative interface offering flashy descriptors throughout their site.

Journal Register (CT) launches AdPerfect's Integrated Media Solutions

Wed, 29 Oct 2008 00:00:00 -0700

Journal Register (CT) launched their Pre-Owned Auto Search Made Easy integrated print and online directory product powered by AdPerfect's Integrated Media Solutions technology today. The product features a quick and easy way for consumers to find featured vehicles across multiple broadsheet print pages, then go directly to an online source for additional vehicle details, photos, and more. A search widget, located at ctautomarket.com allows the reader to look up vehicles from the directory solution, and provides them with additional information by redirecting the user to the details page on their website.

Production is automated and takes less than a few short minutes to dynamically generate content and paginate dealer inventory selections across multiple tabloid pages.

Fort Worth Star Telegram launches AdPerfect's Classified Marketplace Solutions

Tue, 28 Oct 2008 00:00:00 -0700

The Fort Worth Star Telegram launched on October 28, 2008. AdPerfect's Classified Marketplace Solutions was now in Texas.

MIami Herald launches AdPerfect's Classified Marketplace Solutions

Mon, 20 Oct 2008 00:00:00 -0700

For this deployment AdPerfect successfully connected to a web SOAP service to deliver Liner ads. Karel Montes, Classified Network Administrator explains, "The system is easy to use and maintain, and the support staff is always available to quickly address any issues we may have, or to help us implement any new feature we'd like to offer." To date, the Miami Herald leads the Total Revenue category consistently month to month. They will be introducing new sources of revenue using AdPerfect's other solutions, to drive that number up further. The Miami Herald is a publication that develops Best Practices, always offering innovative seasonal and current event category options for advertisers to allow their voices to be heard. "The AdPerfect Classified Marketplace Solutions system allows us great control over what we offer our customers," Montes says. Click here to view the Miami Herald Self-Serve Order Entry application.

Sarasota Herald Tribune launches AdPerfect's Classified Marketplace Solutions

Thu, 16 Oct 2008 00:00:00 -0700

Sarasota Herald Tribune launched AdPerfect's CMS platform for self-serve order entry in all categories. Their main categories include: shop, homes, job, and auto.

Chicago Tribune Replaces Traditional Classifieds with AdPerfect IMS

Wed, 15 Oct 2008 00:00:00 -0700

AdPerfect is proud to announce the launch of our Integrated Media Solutions automotive directory ads with The Chicago Tribune. Significant customization allowed for the integration of multiple classified advertising data feeds to be merged to allow the directory ad to replace Chicago Tribune's traditional in-column classified ads. This modern approach to classifieds, branded as Quick Find Autos by Chicago Tribune, presents listings in a consumer friendly manner with a clearly visible dual-purpose Web / Mobile ID that lets consumers quickly find inventory online or request additional data to their mobile device. In conjunction with efforts by Cars.com and CellIt technical teams, AdPerfect provided migration of inventory and reporting data to provide a single comprehensive solution for advertisers. Leveraging the automated composition and pagination, Chicago Tribune saves countless hours as reps no longer key in classified data for any commercial ads as online inventory is drawn automatically from Cars.com. "This deployment represents a major step forward in newspaper classified advertising," said AdPerfect President and CTO, Steve Kump. "The Chicago Tribune has responded to both consumer demand and cost-control pressure in a single, effective move. Consumers demand a friendlier classified experience with multiple methods of media access. The print directory with integration into online and mobile makes this a reality. Automating the use of online inventory saves valuable time, eliminates errors and reduces credits and make-good ads."

Calgary Herald launches AdPerfect's Classified Marketplace Solutions

Sun, 12 Oct 2008 00:00:00 -0700

The Calgary Herald is one Canwest's metro newspapers. Calgary Herald launched with AdPerfect using the Classified Self-Serve solutions. They deployed the product for all core classified categories.

Telegram & Gazette Launches AdPerfect IMS

Fri, 10 Oct 2008 00:00:00 -0700

The Telegram & Gazette in Worcester, Massachusetts deployed their first AdPerfect automotive print directory. The end-product of the highly popular Integrated Media Solutions gives the Telegram & Gazette new revenue growth potential in automotive classifieds that have taken a significant hit in most US markets this year. "The significant downturn in the US economy has had a major impact on our customers classified advertising revenue. Automotive has been especially hard hit", notes AdPerfect CEO, Varick Foster. " AdPerfect's value proposition to publishers is two-fold: reduce your costs; and, increase your revenue. Our solutions are position to fit nicely into both the current and future needs of publishers."

Worcester Telegram launches AdPerfect's Integrated Media Solutions

Fri, 10 Oct 2008 00:00:00 -0700

The Worcester Telegram deployed an automotive Directory Ad product today. The product makes use of the highly effective AdPerfect Integrated Media Solutions Directory Ad product to generate a broadsheet page which is distributed on a weekly basis. Readers can follow step-by-step instructions to visit telegram.com/preowned, and find additional details about the vehicles they are interested in. Automated reminder emails are sent out to dealers to remind them to make their selections if they haven't already done so. After the ad is generated, runsheets are emailed out to dealers to be used as reference pages for their sales people. Ad generation is quick and easy, typically taking under two minutes to complete, and allows the administrator full control over proofing and making edits to ad prior to being approved.

Tacoma News Tribune launches AdPerfect's Classified Marketplace Solutions

Thu, 09 Oct 2008 00:00:00 -0700

October 9, 2008 marked the launch of the Tacoma News Tribune, one of the first AdPerfect deployments of a Mcclatchy property. THey were also the first market not on the Mcclatchy Catalyst interface to deploy.

Lakeland Ledger launches AdPerfect's Classified Marketplace Solutions

Thu, 02 Oct 2008 00:00:00 -0700

AdPerfect's Self-Serve Order Entry solution provides the most flexible and configurable order entry solution available for transient private party and contract advertisers. Lakeland Ledger utilized this configurable solution. AdPerfect integrated with their ATS classified system, Monster.com, and other online partners. Lakeland offers a detailed Help Tool on their order entry site. They provide consumers with multiple packages to choose from in all traditional classified categories. Click here to view Lakeland Ledger's Self-Serve Order Entry application.

Worcester Telegram & Gazette launches AdPerfect's Classified Marketplace Solutions

Thu, 02 Oct 2008 00:00:00 -0700

The deployment was successful for Worcester Telegram & Gazette simplified their classifieds production workflow. AdPerfect integrated seamlessly with their ATEX front end classified system, as well as, their online partners Cars.com, Monster.com and Gabriels. The Worcester Telegram & Gazette, known locally as T&G, offers multiple packages in all core classified categories. T&G offers packages from as little as under $10. Click here to view the Worcester Telegram & Gazette Self-Serve Order Entry application.

Edmonton Journal launches AdPerfect's Integrated Media Solutions

Mon, 29 Sep 2008 00:00:00 -0700

One of Canwest's Alberta newspapers, The Edmonton Journal, deployed an automotive Directory Ad product today. The Journal is one of many Canwest daily newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Combining a great looking print product with an online companion page, edmontonjournal.com/preowned, this launch represents a standard, solid implementation of a Directory Ad automotive product. The print product goes out weekly, and the companion page tracks all activity from readers, giving advertisers a clear picture of the effectiveness of their advertisements.

Anchorage Daily News deploys AdPerfect's Classified Marketplace Solutions

Wed, 17 Sep 2008 00:00:00 -0700

The Anchorage Daily News launched on September 17, 2008, and were the first to launch as part of a large scale deployment project of 27 Mcclatchy properties. They expanded AdPerfect's reach into Alaska.

National Post launches AdPerfect's Classified Marketplace Solutions

Mon, 15 Sep 2008 00:00:00 -0700

The National Post is one of two nationally circulated Canadian focused newspapers. The National Post was purchased by Canwest in 2001. AdPerfect integrated with their existing systems and the deployment was uncomplicated. The Post's Self-Serve Classifieds offers advertiser the option of advertising in the National Edition or the Toronto edition. Advertisers can choose from various packages for their classified ads, place them online from their home computer, and have them run across the country. Click here to view the National Post Self-Serve Order Entry application.

Santa Rosa Press Democrat launches AdPerfect's Classified Marketplace Solutions

Wed, 10 Sep 2008 00:00:00 -0700

The Santa Rosa Press Democrat is one of California's longest standing papers. The paper and pressdemocrat.com, serves the Northern California area. They focus on community news and participate in local events. In 2008, Santa Rosa Press Democrat launched AdPerfect's Classified Marketplace Solutions. AdPerfect seamlessly integrated with their ATS classified system and Monster.com. Integration with their existing systems was also seamless. Pressdemocrat.com offers advertisers packages in all core classified verticals. Packages range in price and advertisers are offered the option to add more lines of ad copy, attention getting graphics, and multiple photos. Click here to view the Santa Rosa Press Democrat Self-Serve Order Entry application.

Wilmington Star News launches AdPerfect's Classified Marketplace Solutions

Sat, 06 Sep 2008 00:00:00 -0700

Wilmington Star News launched AdPerfect's CMS Self-Serve Order Entry application quickly and effectively. AdPerfect was able to successfully integrated with Wilmington Star's ATS classified system. The Self-Serve Order Entry provides Wilmington Star News a simple administrative solution where they can monetize on ads providing them maximum revenue opportunity. The Star News offers advertisers multiple packages to choose from (for all core classified verticals) and numerous ad enhancing options. Additionally, they provide their advertisers with a Help Guide and FAQs, if they need assistance with the self-serve process. Click here to view the Wilmington Star News Self-Serve Order Entry application.

Journal Register (NY) launches AdPerfect's Integrated Media Solutions

Tue, 26 Aug 2008 00:00:00 -0700

Journal Register (NY) launched their Pre-Owned Auto Search Made Easy integrated print and online directory product powered by AdPerfect's Integrated Media Solutions technology today. The advertising campaign consists of a series of weekly editions for a group of local newspapers. It features a quick and easy way for consumers to find featured vehicles from the print pages, then go directly to an online source for additional vehicle details, photos, and more. A search widget, located at searchnycars.com allows the reader to look up vehicles from the directory solution, and provides them with additional information by redirecting the user to the details page on their website.

Production is automated and takes less than a few short minutes to dynamically generate content and paginate dealer inventory selections across multiple tabloid pages.

Saskatoon StarPhoenix launches AdPerfect's Classified Marketplace Solutions

Fri, 22 Aug 2008 00:00:00 -0700

Saskatoon StarPhoenix deployed in print and online, and across all classified verticals. AdPerfect integrated with Saskatoon's partners Driving.ca, Oodle.com, and Househunting.ca., seamlessly. Saskatoon StarPhoenix configured their Classified Index to be user-friendly and user-attractive. They offer multiple packages for both print and online ads. Click here to view Saskatoon's Self-Serve Order Entry application.

Windsor Star launches AdPerfect's Classified Marketplace Solutions

Mon, 11 Aug 2008 00:00:00 -0700

AdPerfect deployed CMS with Windsor Star. The deployment was uncomplicated and proved to be successful for the publication. Deployment in print and online across all verticals with partners Driving.ca, Oodle.com, and Househunting.ca.

Regina Leader Post launches AdPerfect's Classified Marketplace Solutions

Wed, 06 Aug 2008 00:00:00 -0700

As part of the canada.com network, Regina Leader Post provides users with a simple step by step ad placement process. AdPErfect seamlessly integrated with Regina Leader Post's partners: Driving.ca, Oodle.com, and Househunting.ca. Regina Leader Post deploys in print and online. They offer packages in all classified verticals. Click here to view Regina Leader Post's Self-Serve Order Entry application.

Gainesville Sun launches AdPerfect's Integrated Media Solutions

Tue, 05 Aug 2008 00:00:00 -0700

The Gainesville Sun, part of the New York Times Regional Group, deployed an automotive Directory Ad product today. The Sun is one of many NY Times Regional Group daily newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Readers can follow step-by-step instructions on the print product, visit cars.gainesville.com, and search for and locate additional details about the vehicles they are interested in.

Sarasota Herald-Tribune launches AdPerfect's Integrated Media Solutions

Fri, 01 Aug 2008 00:00:00 -0700

The Sarasota Herald-Tribune, part of the New York Times Regional Group, deployed an automotive Directory Ad product today. The Herald-Tribune is one of many NY Times Regional Group daily newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Readers can follow step-by-step instructions on the print product, visit heraldtribune.com/autos, and search for and locate additional details about the vehicles they are interested in.

Memphis Commercial Appeal launches AdPerfect's Integrated Media Solutions

Mon, 28 Jul 2008 00:00:00 -0700

The Memphis Commercial Appeal, part of the Scripps Interactive Newspapers Group, deployed an automotive Directory Ad product today. The Commercial Appeal is the sixth publication in this group to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. The print product is a weekly broadsheet publication featuring hundreds of vehicle listings selected by dealers in the region. Readers can follow step-by-step instructions to visit commercialappeal.com/cars, and find additional details about the vehicles they are interested in.

Ottawa Citizen launches AdPerfect's Classified Marketplace Solutions

Thu, 03 Jul 2008 00:00:00 -0700

The Ottawa Citizen deployed CMS in July 2008. AdPerfect had launched various other Canwest properties making the deployment simple and uncomplicated. AdPerfect integrated seamlessly with the Citizen's partners: Driving.ca, Oodle.com, and Househunting.ca. The Ottawa Citizen has multiple packages advertisers can choose from, and because the AdPerfect solution offers numerous upsells, certain packages are free for online ads. Click here to view the Ottawa Citizen Self-Serve Order Entry application.

Ocala Star-Banner launches AdPerfect's Integrated Media Solutions

Thu, 03 Jul 2008 00:00:00 -0700

The Ocala Star-Banner, part of the New York Times Regional Group, deployed an automotive Directory Ad product today. The Star-Banner is one of many NY Times Regional Group daily newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Readers can follow step-by-step instructions on the print product, visit cars.ocala.com, and search for and locate additional details about the vehicles they are interested in.

Ocala Star Banner launches AdPerfect's Classified Marketplace Solutions

Tue, 01 Jul 2008 00:00:00 -0700

The Ocala Star Banner's deployment of the AdPerfect Classified Marketplace Solution was uncomplicated and effective. AdPerfect integrated with the Star Banner's existing system and partners. AdPerfect also deployed IMS this month with Ocala Star Banner. Both launches were simple and successful. Star Banner offers multiple packages in 10 classified categories. The simple step by step process in easy for advertisers and the multiple upsell options generate maximum revenue for the publication. Click here to view the Ocala Star Banner Self-Serve Order Entry application.

GateHouse launches AdPerfect's Integrated Media Solutions

Mon, 02 Jun 2008 00:00:00 -0700

Gatehouse deployed an automotive Directory Ad campaign today for their Boston region newspapers. The product makes use of the highly effective AdPerfect Integrated Media Solutions Directory Ad product to generate a broadsheet Directory Ad, distributed weekly in a number of local publications. Readers are directed to visit www.wickedlocalwheels.com to find additional details about the vehicles they are interested in. Ad generation is quick and easy, typically taking under two minutes to complete, and allows the administrator full control over proofing and making edits to ad prior to being approved.

Hartford Courant launches AdPerfect's Integrated Media Solutions

Mon, 02 Jun 2008 00:00:00 -0700

The Hartford Courant launched a combined photo and liner ad campaign today powered by AdPerfect's Integrated Media Solutions technology. The two products will be produced and printed weekly, containing hundreds of dealer selected inventory. It features a quick and easy way for consumers to find featured vehicles from the print pages, then go directly to an online source for additional vehicle details, photos, and more. Readers are directed to an online companion site, located at courant.com/preowned allowing them to look up vehicles from the directory solution, and provide them with additional information by redirecting the user to the details page on their website.

Production is automated and takes less than a few short minutes to dynamically generate content and paginate dealer inventory selections across multiple tabloid pages.

Knoxville News Sentinel launches AdPerfect's Integrated Media Solutions

Thu, 22 May 2008 00:00:00 -0700

The Knoxville News Sentinel, part of the Scripps Interactive Newspapers Group, deployed an automotive Directory Ad product today. The News Sentinel is the fifth publication in this group to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. The print product is a weekly broadsheet publication featuring hundreds of vehicle listings selected by dealers in the region. Readers can follow step-by-step instructions to visit knoxcars.com, and find additional details about the vehicles they are interested in.

Baltimore Sun launches AdPerfect's Integrated Media Solutions

Thu, 08 May 2008 00:00:00 -0700

The Baltimore Sun launched an Apartments Directory Ad liner today powered by AdPerfect's Integrated Media Solutions technology. It features a quick and easy way for consumers to find apartment listings fed from Apartments.com, then go directly to an online source for additional details, photos, and more.

Production is automated and takes less than a few short minutes to dynamically generate content and paginate listings across multiple tabloid pages.

Edmonton Journal launches AdPerfect's Classified Marketplace Solutions

Sat, 03 May 2008 00:00:00 -0700

The Edmonton Journal's launch with AdPerfect was successful and effective. dPErfect integrated with the papers existing partners and systems. The publication's user-friendly self-serve process offers advertisers multiple packages in all core classified categories. With unlimited upsells available the publication offers free online ads in certain categories. Click here to view the Edmonton Journal Self-Serve Order Entry application.

Victoria Times Colonist launches AdPerfect's Classified Marketplace Solutions

Tue, 22 Apr 2008 00:00:00 -0700

Like other Canwest papers, Victoria Times Colonist also configured there Classified Index to be visually appealing to views and user-friendly for advertisers. AdPerfect integrated with Victoria Times Colonist's existing partners: Driving.ca, Oodle.com, and Househunting.ca. Click here to see the Victoria Times Colonist Self-Serve Order Entry application.

Colorado launches AdPerfect's Integrated Media Solutions

Mon, 21 Apr 2008 00:00:00 -0700

The Colorado Daily, part of the Scripps Interactive Newspapers Group, deployed an automotive Directory Ad product today. The Daily is the fourth publication in this group to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. The print product is a weekly broadsheet publication featuring hundreds of vehicle listings selected by dealers in the region. Readers can follow step-by-step instructions to visit wheelscolorado.com, and find additional details about the vehicles they are interested in.

Redding Searchlight launches AdPerfect's Integrated Media Solutions

Thu, 17 Apr 2008 00:00:00 -0700

The Redding Searchlight, part of the Scripps Interactive Newspapers Group, deployed an automotive Directory Ad product today. The Searchlight is the third publication in this group to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. The print product is a weekly broadsheet publication featuring hundreds of vehicle listings selected by dealers in the region. Readers can follow step-by-step instructions to visit cruisin.redding.com, and find additional details about the vehicles they are interested in.

Montreal Gazette launches AdPerfect's Classified Marketplace Solutions

Tue, 15 Apr 2008 00:00:00 -0700

The integration with Montreal Gazette's partners: Driving.ca, Oodle.com, and Househunting.ca, was also successful as it was for other Canwest properties. Montreal Gazette offers advertisers various packages, with multiple upsells, in all core classified markets. Click here to see the Montreal Gazette Self-Serve Order Entry application.

Montreal Gazette launches AdPerfect's Integrated Media Solutions

Tue, 15 Apr 2008 00:00:00 -0700

One of Canwest's Quebec newspapers, The Montreal Gazette, deployed an automotive Directory Ad product today. The Gazette is one of many Canwest daily newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Combining a great looking print product with an online companion page, www.montrealgazette.com/preowned, this launch represents a standard, solid implementation of a Directory Ad automotive product. The print product goes out weekly, and the companion page tracks all activity from readers, giving advertisers a clear picture of the effectiveness of their advertisements.

Triangle launches AdPerfect's Classified Marketplace Solutions

Fri, 11 Apr 2008 00:00:00 -0700

AdPerfect is please to announce Triangle / Raleigh News & Observer as the first McClatchy market to deploy the Classified Marketplace Solutions. In April of 2008, the Raleigh News & Observer deployed the Self-Serve solution. Since the initial launch, the News & Observer has successfully transitioned to the AdPerfect Ad Repository, and has become the first Mcclatchy property to allow their Call Center advertisers to enhance their online advertisements through the AdPerfect PTO process.

LATimes.com launches AdPerfect's Integrated Media Solutions

Thu, 27 Mar 2008 00:00:00 -0700

The LA Times deployed a large automotive Directory Ad campaign today. The product makes use of the highly effective AdPerfect Integrated Media Solutions Directory Ad product to generate five photo Directory Ads, each distributed on a weekly basis. Readers can follow step-by-step instructions to visit latimes.com/preowned, and find additional details about the vehicles they are interested in. Links are provided to the vehicle details page on cars.com Automated reminder emails are sent out to dealers to remind them to make their selections if they haven't already done so. After the ad is generated, runsheets are emailed out to dealers to be used as reference pages for their sales people. Ad generation is quick and easy, typically taking under two minutes to complete, and allows the administrator full control over proofing and making edits to ad prior to being approved.

Albany Times Union launches AdPerfect's Integrated Media Solutions

Mon, 03 Mar 2008 00:00:00 -0800

The Albany Times Union, a Hearst Corporation newspaper, deployed an automotive Directory Ad product today. The Times Union is launching a multi-page broadsheet ad with hundreds of vehicle listings. A companion page, located at timesunion.com/preowned is where readers are directed to for more information on vehicles of interest, including a link to the details page on dealer.com. Dealers are notified automatically to place their selections, and ones who fail to make their full number of selections have inventory chosen based on a series of rules when the ad pages are created. Ad generation is quick and easy, typically taking under two minutes to complete, and allows the administrator full control over proofing and making edits to the ad prior to being approved. Randy Lewis, Automotive Sales Manager, explains Albany Times Union's success using IMS, "Through the installation of AdPerfect's Pre-Owned Automotive Directory product, the newspaper saw automotive ad content and revenue increase by 25 percent and saved its sales staff about six hours of data entry per week."

Naples Daily News launches AdPerfect's Integrated Media Solutions -

Fri, 29 Feb 2008 00:00:00 -0800

Naples Daily News, part of the Scripps Interactive Newspapers Group, deployed an automotive Directory Ad product today. The Daily News is the second publication in this group to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. The print product is a weekly broadsheet publication featuring hundreds of vehicle listings selected by dealers in the region. Readers can follow step-by-step instructions to visit swflwheels.com, and find additional details about the vehicles they are interested in.

Lexington Dispatch launches AdPerfect's Integrated Media Solutions

Thu, 28 Feb 2008 00:00:00 -0800

The Lexington Dispatch, part of the New York Times Regional Group, deployed an automotive Directory Ad product today. The Dispatch is one of many NY Times Regional Group daily newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Readers can follow step-by-step instructions on the print product, visit ncautocentral.com, and search for and locate additional details about the vehicles they are interested in.

The Province launches AdPerfect's Integrated Media Solutions

Wed, 20 Feb 2008 00:00:00 -0800

One of Canwest's British Columbia newspapers, The Province, deployed an automotive Directory Ad product today. The Province is the first Canwest daily newspaper to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Combining a great looking, multi-page print product with an online companion page, driving.ca/showroom, this launch represents a standard, solid implementation of a Directory Ad automotive product. The print product goes out weekly, and the companion page tracks all activity from readers, giving advertisers a clear picture of the effectiveness of their advertisements.

News Limited launches AdPerfect's Classified Marketplace Solutions

Sat, 16 Feb 2008 00:00:00 -0800

"The Cairns Post Pty Ltd is part of News Limited and thereby a member of one of the worlds largest and most innovative media companies, News Corporation. All products have seen significant growth in circulation, readership and online audiences reflecting both residents and visitors choices for media in the wider tropical North Queensland community." (www.cairns.com.au/newsltd). AdPerfect directly integrated with The Cairns Post's SII with PDF delivery, and a successful transition to mandatory self-serve ad placement for free ads. Click here to view the News Limited Self-Serve Order Entry application.

Lakeland Ledger launches AdPerfect's Integrated Media Solutions

Thu, 14 Feb 2008 00:00:00 -0800

The Lakeland Ledger, part of the New York Times Regional Group, deployed an automotive Directory Ad product today. The Ledger is one of many NY Times Regional Group daily newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Readers can follow step-by-step instructions on the print product, visit ledgerwheels.com, and search for and locate additional details about the vehicles they are interested in.

Santa Rosa Press Democrat launches AdPerfect's Integrated Media Solutions

Fri, 08 Feb 2008 00:00:00 -0800

The Santa Rosa Press Democrat, part of the New York Times Regional Group, deployed an automotive Directory Ad product today. The Press Democrat is one of many NY Times Regional Group daily newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Readers can follow step-by-step instructions on the print product, visit pressdemocratcars.com, and search for and locate additional details about the vehicles they are interested in.

Vancouver Sun and Province launch AdPerfect's Classified Marketplace Solutions

Tue, 29 Jan 2008 00:00:00 -0800

AdPerfect is pleased to announce the first Canwest market to deploy our Classified Marketplace Solutions.

Spartanburg Herald-Journal launches AdPerfect's Integrated Media Solutions

Thu, 10 Jan 2008 00:00:00 -0800

The Spartanburg Herald-Journal, part of the New York Times Regional Group, deployed an automotive Directory Ad product today. The Herald-Journal is one of many NY Times Regional Group daily newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Readers can follow step-by-step instructions on the print product, visit goupstate.com/autos, and search for and locate additional details about the vehicles they are interested in.

Sun Chronicle launches AdPerfect's Integrated Media Solutions

Wed, 09 Jan 2008 00:00:00 -0800

The Sun Chronicle deployed an automotive Directory Ad product today, upgrading from version 1 of the Directory Ad product to the newly released version 2. Their unique artwork and style make for an intriguing look, one to catch the eye of the automotive print market. This unique product is a broadsheet liner ad containing hundreds of vehicle listings. The product is configured in such a way that selections are automatically placed on behalf of each participating dealer based on a series of rules. Ad generation is quick and easy, typically taking under two minutes to complete, and allows the administrator full control over proofing and making edits to ad prior to being approved.

Florence TimesDaily launches AdPerfect's Integrated Media Solutions

Thu, 03 Jan 2008 00:00:00 -0800

The Florence TimesDaily, part of the New York Times Regional Group, deployed an automotive Directory Ad product today. The TimesDaily is one of many NY Times Regional Group daily newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Readers can follow step-by-step instructions on the print product, visit bamacars.com, and search for and locate additional details about the vehicles they are interested in.

Providence Journal launches AdPerfect's Integrated Media Solutions

Tue, 18 Dec 2007 00:00:00 -0800

The Providence Journnal deployed an automotive Directory Ad product today. The Journal is the first publication to deploy a photo ad using the AdPerfect Integrated Media Solutions Directory Ad product. This unique product is made up of multiple half page ads, one per dealer, featuring a custom header for each one along with 42 photo vehicle listings. Ad generation is quick and easy, typically taking under two minutes to complete, and allows the administrator full control over proofing and making edits to ad prior to being approved.

Gadsden Times launches AdPerfect's Integrated Media Solutions

Mon, 10 Dec 2007 00:00:00 -0800

The Gadsden Times, part of the New York Times Regional Group, deployed an automotive Directory Ad product today. The Times is one of many NY Times Regional Group daily newspapers to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. Readers can follow step-by-step instructions on the print product, visit gadsdenwheels.com, and search for and locate additional details about the vehicles they are interested in.

TC Palm launches AdPerfect's Integrated Media Solutions

Fri, 30 Nov 2007 00:00:00 -0800

TC Palm, part of the Scripps Interactive Newspapers Group, deployed an automotive Directory Ad product today. TC Palm is the first publication in this group to deploy the highly effective AdPerfect Integrated Media Solutions Directory Ad. The print product is a weekly broadsheet publication featuring hundreds of vehicle listings selected by dealers in the region. Readers can follow step-by-step instructions to visit cars.tcpalm.com, and find additional details about the vehicles they are interested in.

Boston.com launches AdPerfect's Integrated Media Solutions -

Tue, 27 Nov 2007 00:00:00 -0800

The Boston Globe deployed an automotive Directory Ad product today. The Globe is the first publication to deploy version 2 of the highly effective AdPerfect Integrated Media Solutions Directory Ad product. The print product is a weekly broadsheet publication featuring hundreds of vehicle listings selected by dealers in the region. Readers can follow step-by-step instructions to visit boston.com/preowned, and find additional details about the vehicles they are interested in. Automated reminder emails are sent out to dealers to remind them to make their selections if they haven't already done so. After the ad is generated, runsheets are emailed out to dealers to be used as reference pages for their sales people. Ad generation is quick and easy, typically taking under two minutes to complete, and allows the administrator full control over proofing and making edits to ad prior to being approved.