Dynamic Data Advertisements.
Real-time. Relevant. Intelligent.DynamicDataAds
AdPerfect's Dynamic Data Ads enable publishers to easily create data-driven and rich media web advertisements. Live database listings are leveraged to produce truly dynamic advertisements that maximize both ad performance and publisher revenue. The web-based interface allows publishers to quickly create sophisticated IAB standard ads with custom branding and always-accurate data. The ads are instantly deployable and adjust in real-time helping to reduce costly administrative overhead. Once deployed, the interactive design and contextual data combine to maximize advertisement performance. Additionally, real-time reporting metrics measure all ad interaction and activity. Dynamic Ads engage consumers, maximize ad performance, and create administrative efficiencies all within a single application.
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key features
- IAB standard ads with custom branding opportunities.
- Contextual data and interactive formatting drives ad performance.
- Automated data management creates operational efficiencies.
- Quick and easy ad production with instant site deployment.
- Comprehensive data rules automatically display consumer-relevant listings.
- Real-time web-based administration saves time and reduces overhead.
- Full performance reporting allows ROI optimization.
Dynamic Data Ads AdVantage.
Real-Time
Advertisements update in real-time for maximum performance and flexibility. Live ad inventory changes automatically to generate instantly updated ads.
Relevant
SmartAd technology ensures that consumer-relevant inventory is always displayed. Relevant ads increase click-thru-rates and generate greater returns for publishers.
Intelligent
Intelligent ad technology increases revenue and improves operational efficiencies. Live data feed reduces time spent creating ads and superior ad serving delivers the right ad to the right consumers.
Enterprise Solutions
AdPerfect works with leading online sites to create custom solutions that utilize inventory databases to drive publisher revenue and advertiser results. Top online publishers include Cars.com, Autotrader UK, Driving.ca, BMW and Apartments.com. Please refer to the Publishers section for additional information.
Featured Enterprise Client
AdPerfect allows Autotrader UK, Britain's busiest, most popular and most profitable automotive website, to create and manage local-level dealer web advertisements through a single application. The dealer-branded web ads feature live inventory that dynamically adjusts to display relevant listings according to their geographic or contextual circumstances. Web advertisements are priced to match DMA and segmented by make, model, and zip code for improved advertising opportunity. The ads achieve a CTR ranging from 0.8% and 2%, outperforming the average display ad CTR of less than 0.1%.