Easy Find Autos provides readers a fast and targeted method of locating vehicles of interest in print and provides a compelling call to action to visit the online site where they can access further details online or with their mobile device.

The online companion page, fresnobee.com/easyfindautos, shows the consumer all vehicles featured in print, with links to the cars.com details page for each of them. Vehicles are organized for easy browsing, searching, as well as by viewing dealers and locations plotted on a map.

The Fresno Bee has also taken steps to further monetize the Easy Find Autos product with the inclusion of fifteen Make Sponsorship ads in their first edition. These ads, which appear directly below a vehicle Make header can be sold to advertisers as highly targeted and prime advertising space.

Readers with mobile devices can send and receive text messages to get vehicle information, including a URL to the details page. Mobile integration works with any cell phone with web capability. This adds a whole new dimension to the consumers' experience, allowing them to participate even without the use of a computer.

The production of Fresno Bee's Easy Find Autos ads is automated and takes less than a few minutes to dynamically generate content based on inventory selections and paginate them across multiple pages -- including the insertion of Make Sponsorship and retail advertising in specified locations.

“Fresno Bee is doing some great things with our Marketplace Directory product, including the use of Make Sponsorship and retail advertising. We wish Fresno Bee all the success and will continue to work with them offering best practices and innovative ideas to help them reach their objectives,” Andrew Hoyer, Publisher Services & Implementation Specialist - AdPerfect.