AdPerfect Brings Multi-Column Liner Ad Support, Additional Display Ad Enhancements, and More with Version 2.6 of its Classified PlatformApril 15, 2011
AdPerfect, enterprise-level advertising solution provider to media publishers, has released version 2.6 of its classified platform. With this release, AdPerfect continues to solidify its reputation as an industry leader in self-serve classifieds and expands an already world-class feature set for its customers.
"AdPerfect continues to research & develop new features that will best benefit media publishers' classified strategy today and in the future. This release adds to an already feature-rich solution, building in more functionality for publisher administrators and advertisers," said Steve Kump, AdPerfect President & CTO.
Publishers have been given an even greater range of options when it comes to offering attractive, uniquely customized liner ad styles to advertisers wanting to promote their products, services, and announcements. Version 2.6 adds multi-column support for liner advertisements alongside a long list of style options and upsells that include inline graphics, customizable borders, color shading, reverse headlines, and more.
The latest release also expands publisher options for self-serve print display ads. Display ads let publishers design and configure styles in a web-based interface, making them available to advertisers on a package-by-package basis. Eliminating an often time-consuming proof-revision process, self-serve display ads can generate new publisher revenue streams in categories that were otherwise unavailable or cost-prohibitive for advertisers. With version 2.6, publishers can now set up custom graphic libraries and angled text regions. There are also further enhancements to the display ad creation workflow that improve usability and user friendliness.
"With AdPerfect's platform, publishers are harnessing a forward-looking digital classifieds strategy through self-serve ad placement and a powerful online marketplace," explains Kump. "And with our performance-based free model, we've eliminated the barriers for any publishers wanting to deploy a first-rate classified advertising solution."
Click here to learn more about AdPerfect's classified platform performance-based free model.[Back]