Featured Client
Driving.ca
Spanning coast to coast,Driving.ca powers one of the largest national automotive sites in Canada. As Canwest's brand for its automotive vertical, Driving.ca presents new and used inventory, industry news, editorial, video, and motorsport content in a comprehensive offering.Driving.ca provides the backbone for Canwest's 11 daily newspaper automotive online sections.
Bundled Commercial Offering
As automotive classified revenues began to decline in print, Canwest newspapers began looking at ways to hold the line. In January of 2008, The Province, a West Coast newspaper part of Canwest's Pacific Newspaper Group, deployed a bundled offering of AdPerfect's Integrated Media Solutions Marketplace Directories, and Online Advertising Solutions Dynamic Web Ads and Dynamic Display Ads. An enthusiastic dealer base eagerly bought into the new approach and sales were brisk, with 50% of the more than 90 dealers buying into the offering.
Throughout the year, several other Canwest markets would also deploy a combination of the Integrated Media Solutions and Online Advertising Solutions bundle with great success. Each market chose to deploy the products that best suited their dealers' needs within the changing economic climate.
Private Party and Driving.ca
Meanwhile, the Canwest was busy moving forward with launches of AdPerfect's Classified Marketplace Solutions Self-Serve Order Entry for all newspapers. This deployment included offering a specialized automotive offering to private party advertisers. Print and online packages meant consumers could easily build and buy print and online ads. AdPerfect configured the Self-Serve Order Entry to collect the requisite meta data to provide a fully enhanced online XML feed to Driving.ca.
Data Feed Management
Online-only ads and the online portion of print and online ads are posted immediately to Driving.ca by AdPerfect via a private party feed. AdPerfect also aggregates and normalizes dealer inventory data feeds from over 15 vendors accounting for more than 500 dealers for Driving.ca.
Overall, Driving.ca continues to be a key AdPerfect client with extensive use of our solutions in print and online. Driving.ca's continuous focus to provide innovative solutions and improve the value proposition to its dealers is a good fit with AdPerfect's ongoing research and development into ever better solutions for classified verticals.
